Journalism and Mass Communications

Minor - Advertising

University Graduation Requirements

To be awarded a minor, at least 12 units of coursework must be completely distinct and separate from the coursework in the major (University Policy S16-4).

Course Requirements

Requirements of the Minor18
ADV 091. Introduction to Advertising3
ADV 128. Integrated Marketing Communications (IMC)3
ADV 129. Advertising Campaign Planning and Management3
Complete three courses from:
ADV 116. Spartan Daily Advertising Staff3
ADV 121. Strategic Planning/Communications3
ADV 122. Business-to-Business Advertising3
ADV 123. Broadcast and New Media Advertising3
ADV 124. Copywriting3
ADV 125. Advertising Layout and Production3
ADV 126. Media Planning and Buying3

Total Units:18