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Journalism and Mass Communications

BS - Advertising

University Graduation Requirements

Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Graduation Requirements section of the Policies and Procedures.

4-Year Program Roadmap

Students may find a roadmap for this program here. These roadmaps are an advising tool that outlines a path of courses a student can take to complete requirements for graduation. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example course grade minimums).

Journalism and Mass Communication International Experience Requirement

To satisfy the Journalism and Mass Communication Department international requirement, students must study abroad for at least nine days in an approved program (exemption from the study abroad portion of the requirement must be approved by the dean of the College of Applied Sciences and Arts based on compelling individual life experiences or physical limitations. A relevant cross-cultural experience in the U.S. will be substituted). Specific details can be found on the college website at http://www.sjsu.edu/casa/international-experience.


Course Requirements

University Graduation Requirements47
Core Lower Division General Education30
Of the 39 units required by the university, 9 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a "C-" or better to meet the requirement. Consult with major advisor for details.
Upper Division General Education9
Of the 9 units required by the university, 0 units may be satisfied by coursework outlined below. Consult with major advisor for details.
American Institutions6
The 6 units of American Institutions (US123) coursework shown below also fulfills GE Areas D2 and D3. Other courses meet the American Institutions requirement, but may not include additional GE areas. The American Studies (AMS 1A/B) and Humanities Honors (HUM 1A/B, 2A/B) programs both offer larger integrated packages that meet this requirement. Consult with major advisor for details.
Complete one sequence from:
African American Studies6
AFAM 002A. African-Americans and the Development of America's History and GovernmentD23
AFAM 002B. African-Americans and the Development of America's History and GovernmentD3+US1233
Asian American Studies6
AAS 033A. Asian Americans in U.S. History ID23
AAS 033B. Asian Americans in U.S. History IID3+US1233
U.S. History and Government6
HIST 015A. Essentials of U.S. History D2+US13
POLS 015B. Essentials of U.S. & California Government D3+US233
Mexican American Studies6
MAS 010A. Mexican Americans and the Development of U.S. History and GovernmentD23
MAS 010B. Mexican Americans and the Development of U.S. History and GovernmentD3+US1233
Physical Education2
Graduation Writing Assessment Requirement
At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. For additional information on the WST, please see http://testing.sjsu.edu/wst. Exceptions to the GWAR may be found at http://info.sjsu.edu/gwar.html.
A grade of C or better (C- not accepted) is required to meet graduation requirement.
Requirements of the Major59-64
College International Experience1-6
In consultation with advisor, select an International Experience course that is followed by -ITL.
Core Courses28
ADV 091. Introduction to Advertising3
ADV 129. Advertising Campaign Planning and Management3
MCOM 199 substitutes for MCOM 111 and ADV 129 by invitation.
MCOM 063. New Media3
MCOM 072. Mass Communication and SocietyD33
MCOM 100W. Writing Workshop: Mass CommunicationsZ3
MCOM 101. Media Law and Ethics3
MCOM 111. Internship3
Approved elective in journalism, advertising, public relations or mass communications1
Complete one course from:
MCOM 070. Visual Communication for Modern Media3
MCOM 105. Lifestyles, Diversity and the Media3
MCOM 106. Global Mass Communication3
Complete one course from:
MCOM 103. History of American Media3
MCOM 104. Introduction to Mass Communications Research3
Track Option Requirements30
Choose Management or Creative Track
Management Option30
Support Courses18
BUS2 130. Introduction to Marketing3
Academic Focus (at least 6 units must be Upper Division)12
Complete one course from:
BUS2 090. Business Statistics3
STAT 095. Elementary StatisticsB43
UNVS 015C or UNVS 016C may be used in lieu of the statistics course required by this major.
Required Track Courses12
ADV 126. Media Planning and Buying3
ADV 128. Integrated Marketing Communications (IMC)3
Complete two courses from:
ADV 116. Spartan Daily Advertising Staff3
ADV 121. Consumer Advertising3
ADV 122. Business-to-Business Advertising3
ADV 123. Broadcast and New Media Advertising3
ADV 124. Copywriting3
ADV 125. Advertising Layout and Production3
Creative Option30
Support Courses18
ENGL 071. Creative WritingC23
Art Elective3
Academic Focus (must include 6 units of Upper Division)12
Required Track Courses12
ADV 124. Copywriting3
ADV 125. Advertising Layout and Production3
Complete two courses from:
ADV 116. Spartan Daily Advertising Staff3
ADV 121. Consumer Advertising3
ADV 122. Business-to-Business Advertising3
ADV 123. Broadcast and New Media Advertising3
ADV 126. Media Planning and Buying3
ADV 128. Integrated Marketing Communications (IMC)3
ADV 130. Advanced Layout and Production3
University Electives9-14

Total Units:120