Business graduates with a marketing concentration are prepared to pursue careers in small business and retail store management; in marketing, product or advertising management; also direct marketing, customer service and sales. The marketing program focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.
| Course Requirements | |||
| General Education Requirements | 33 | ||
| Of the 51 units required by the university, 18 may be satisfied by specified major and support requirements. Consult major advisor for details. | |||
| American Institutions | (6) | ||
| Of the 6 units required by the university, all may be satisfied within general education requirements as specified in the schedule of classes. | |||
| Physical Education | 2 | ||
| Preparation for the Major | 17 | ||
| COMM 100W, ENGL 100WB or LLD 100WB (3); ECON 001A, ECON 001B, MATH 070 and ENGL 001B (14) | |||
| Lower Division Business and Support | 13 | ||
| BUS 020, BUS 021, BUS 080, BUS 090 and BUS 091L | |||
| Business Fundamentals (Upper Division) | 15 | ||
| BUS 130, BUS 140, BUS 160, BUS 170 and BUS 190 | |||
| Business Integration and Perspectives (Upper Division) | 15 | ||
| PHIL 186, BUS 187, BUS 188, BUS 189 and one non-business global perspectives course (Area V) | |||
| Marketing Concentration | 18 | ||
| Required Courses | 12 | ||
| BUS 134A, BUS 134B, BUS 138 and BUS 139 | |||
| Additional Courses | 6 | ||
| Complete two courses from: BUS 131A, BUS 131B, BUS 131C, BUS 131D, BUS 132A, BUS 132B, BUS 133A, BUS 133B, BUS 133C, BUS 134C, BUS 135, BUS 136 | |||
| Electives | 7 | ||
| Total Units: | 120 | ||
Additional requirements for graduation: to qualify for a baccalaureate degree in business administration with a marketing concentration, all marketing courses must be completed with a "C-" or better. Marketing courses are those numbered in the BUS 130 - 139 sequence. Any of these courses in which a grade of "D+" or less is earned must be repeated and completed with a grade of "C-" or better.
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