BS - Business Administration, Concentration in Business Analytics

Business Analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Practitioners leverage methods from statistics and operations research to form insights and make decisions that improve business performance. Business analytics is crucial to a broad range of industries. Banks need to perform credit risk analysis and analyze streaming transactions in real time to quickly identify potential fraud. Utility companies need to analyze energy usage data to gain a better understanding of demand patterns. Retailers need to perform markdown optimizations, firm-wide liquidity management, and understand the social sentiment around their products and markets to develop more effective campaigns and promotions. Business Analytics helps such organizations uncover insights from big data, build models that relate actions to consequences, and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times. The job opportunities for graduates with data analytical skills have never been more numerous. The business analytics concentration is designed to cater to this need by equipping our undergraduates with the skills needed to crunch huge data sets into meaningful information to further facilitate smart business decision-making

University Graduation Requirements

Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Graduation Requirements section of the Policies and Procedures.

4-Year Program Roadmap

Students may find a roadmap for this program here. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example, course grade minimums). Associate Transfer Degrees (ADT) pathway roadmaps can be found here.

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for Business Analytics must be completed with a grade of "C- or better". The following Preparation for the Major and Required for the Major courses must be completed with a grade of "C or better": ENGL 2, MATH 71, BUS1 20, BUS2 90.

Course Requirements

University Graduation Requirements35
Core Lower Division General Education24
Of the 39 units required by the university, 15 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a "C-" or better to meet the requirement. Consult with major advisor for details.
Note: Students who have completed the ADT Transfer Degree (under SB 1440) for this major will have completed all Lower Division GE Requirements and should follow the 60 unit guarantee roadmap. Meet with an advisor prior to registering for your first semester for the 60 unit roadmap or specific questions.
Upper Division General Education3
Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.
American Institutions6
The 6 units of American Institutions (US123) coursework shown below also fulfills GE Areas D2 and D3. Other courses meet the American Institutions requirement, but may not include additional GE areas. The American Studies (AMS 1A/B) and Humanities Honors (HUM 1A/B, 2A/B) programs both offer larger integrated packages that meet this requirement. Consult with major advisor for details.
Complete one sequence from:
African American Studies6
AFAM 002A. African-Americans and the Development of America's History and GovernmentD23
AFAM 002B. African-Americans and the Development of America's History and GovernmentD3+US1233
Asian American Studies6
AAS 033A. Asian Americans in U.S. History ID23
AAS 033B. Asian Americans in U.S. History IID3+US1233
U.S. History and Government6
HIST 015. Essentials of U.S. History D2+US13
POLS 015. Essentials of U.S. & California Government D3+US233
Mexican American Studies6
MAS 010A. Mexican Americans and the Development of U.S. History and GovernmentD23
MAS 010B. Mexican Americans and the Development of U.S. History and GovernmentD3+US1233
Physical Education2
Graduation Writing Assessment Requirement
At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. For additional information on the WST, please see Exceptions to the GWAR may be found at
A grade of C or better (C- not accepted) is required to meet graduation requirement.
Preparation for the Major17
ECON 001A. Principles of Economics: Macroeconomics4
ECON 001B. Principles of Economics: MicroeconomicsD14
ENGL 002. Critical Thinking and WritingA33
or equivalent.
MATH 071. Calculus for Business and AviationB43
Transfer students with MATH 30 (C or better) may use this in lieu of MATH 71.
Complete one course from:
COMM 100W. Writing Workshop: Writing for InfluenceZ3
ENGL 100WB. Written Communication: BusinessZ3
LLD 100WB. Writing Workshop for Business StudentsZ3
Requirements of the Major61
Core Courses43
Lower Division Courses13
BUS3 010. Discovering Business0
BUS3 010 is not required, but recommended.
BUS1 020. Financial Accounting3
BUS1 021. Managerial Accounting3
BUS3 080. Legal Environment of Business3
BUS2 090. Business Statistics3
Transfer students with STAT 095 (C or better) may use this in lieu of BUS2 090.
BUS4 091L. Computer Tools for Business1
Business Fundamentals15
BUS2 130. Introduction to Marketing3
BUS5 140. Fundamentals of Operations Management3
BUS3 160. Fundamentals of Management and Organizational Behavior3
BUS1 170. Fundamentals of Finance3
BUS2 190. Quantitative Business Analysis3
Business Integration and Perspective Courses15
BUS5 187. Global Dimensions of Business3
BUS4 188. Business Systems and Policy3
BUS3 189. Strategic Management3
PHIL 186. Professional and Business EthicsS3
One non-business global perspectives course in Area V3
Concentration Requirements18
Additionally, to qualify for a baccalaureate degree in Business Administration with concentration in Business Analytics, all courses in the concentration must be completed with a grade of "C-" or better. A cumulative 2.0 GPA is required in all business classes.
BUS2 194A. Statistical Analysis3
BUS2 194B. Business Analytics3
Complete four courses from:
BUS2 132B. Business Logistics3
BUS2 137A. Soft Skills3
BUS2 138. Marketing Research3
BUS2 191. Decision Making Under Uncertainty3
BUS2 193. Data Mining3
BUS2 195A. Spreadsheet Modeling3
BUS2 195B. Data Visualization3
BUS2 195C. Simulation Modeling and Analysis3
BUS2 195D. Analytic Strategy3
BUS4 116. Advanced Database Management Systems3
BUS4 118S. Special Topics in MIS3
University Electives7

Total Units:120