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Business

BS - Business Administration, Concentration in Marketing

Business graduates with a marketing concentration are prepared to pursue careers in small business and retail store management; in marketing, product or advertising management; also direct marketing, customer service and sales. The marketing program focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.

University Graduation Requirements

Students must complete all residency, curriculum, unit, and GPA requirements as outlined in the Graduation Requirements section of the Policies and Procedures.

4-Year Program Roadmap

Students may find a roadmap for this program here. These roadmaps are an advising tool that outlines a path of courses a student can take to complete requirements for graduation. Roadmaps should be used in consultation with the catalog and your advisor to identify additional requirements for completing the major (for example course grade minimums).

Major-Specific Graduation Requirements

All courses in the Concentration Requirements for Marketing must be completed with a grade of "C- or better". The following Preparation for the Major and Required for the Major courses must be completed with a grade of "C or better": ENGL 2, MATH 71, BUS1 20, BUS2 90, BUS2 130.


Course Requirements

University Graduation Requirements35
Core Lower Division General Education24
Of the 39 units required by the university, 15 units may be satisfied by coursework outlined below. Courses that meet GE Areas A1, A2, A3 or B4 must be passed with a "C-" or better to meet the requirement. Consult with major advisor for details.
Upper Division General Education3
Of the 9 units required by the university, 6 units may be satisfied by coursework outlined below. Consult with major advisor for details.
American Institutions6
The 6 units of American Institutions (US123) coursework shown below also fulfills GE Areas D2 and D3. Other courses meet the American Institutions requirement, but may not include additional GE areas. The American Studies (AMS 1A/B) and Humanities Honors (HUM 1A/B, 2A/B) programs both offer larger integrated packages that meet this requirement. Consult with major advisor for details.
Complete one sequence from:
African American Studies6
AFAM 002A. African-Americans and the Development of America's History and GovernmentD23
AFAM 002B. African-Americans and the Development of America's History and GovernmentD3+US1233
Asian American Studies6
AAS 033A. Asian Americans in U.S. History ID23
AAS 033B. Asian Americans in U.S. History IID3+US1233
U.S. History and Government6
HIST 015A. Essentials of U.S. History D2+US13
POLS 015B. Essentials of U.S. & California Government D3+US233
Mexican American Studies6
MAS 010A. Mexican Americans and the Development of U.S. History and GovernmentD23
MAS 010B. Mexican Americans and the Development of U.S. History and GovernmentD3+US1233
Physical Education2
Graduation Writing Assessment Requirement
At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. For additional information on the WST, please see http://testing.sjsu.edu/wst. Exceptions to the GWAR may be found at http://info.sjsu.edu/gwar.html.
A grade of C or better (C- not accepted) is required to meet graduation requirement.
Preparation for the Major17
ECON 001A. Principles of Economics: Macroeconomics4
ECON 001B. Principles of Economics: MicroeconomicsD14
ENGL 002. Critical Thinking and WritingA33
or equivalent.
MATH 071. Calculus for Business and AviationB43
Transfer students with MATH 30 (C or better) may use this in lieu of MATH 71.
Complete one course from:
COMM 100W. Writing Workshop: Writing for InfluenceZ3
ENGL 100WB. Written Communication: BusinessZ3
LLD 100WB. Writing Workshop for Business StudentsZ3
Requirements of the Major64
Core Courses43
Lower Division Courses13
BUS3 010. Discovering Business0
BUS3 010 is not required, but recommended
BUS1 020. Financial Accounting3
BUS1 021. Managerial Accounting3
BUS3 080. Legal Environment of Business3
BUS2 090. Business Statistics3
Transfer students with STAT 095 (C or better) may use this in lieu of BUS2 090.
BUS4 091L. Computer Tools for Business1
Upper Division Business Fundamentals Courses15
BUS2 130. Introduction to Marketing3
BUS5 140. Fundamentals of Operations Management3
BUS3 160. Fundamentals of Management and Organizational Behavior3
BUS1 170. Fundamentals of Finance3
BUS2 190. Quantitative Business Analysis3
Upper Division Business Integration and Perspectives Courses15
BUS3 189. Strategic Management3
BUS4 188. Business Systems and Policy3
BUS5 187. Global Dimensions of Business3
PHIL 186. Professional and Business EthicsS3
One non-business global perspectives course in Area V3
Concentration Requirements21
Additional requirements for graduation: to qualify for a baccalaureate degree in business administration with a marketing concentration, all marketing courses must be completed with a grade of "C-" or better. Marketing courses are those numbered in the BUS2 130 - 139 sequence.
Required Courses12
BUS2 134A. Consumer Behavior3
BUS2 134B. Integrated Marketing Communications3
BUS2 138. Marketing Research3
BUS2 139. Marketing Management3
Additional Courses9
Complete three courses from:
BUS2 131D. Marketing in New Ventures3
BUS2 131B. Retail Marketing Management3
BUS2 131A. Business to Business Marketing3
BUS2 132B. Business Logistics3
BUS2 133A. International Marketing3
BUS2 133B. Relationship Marketing: Pacific Rim3
BUS2 133C. International Marketing: Developing Nations3
BUS2 134C. Social Media Marketing3
BUS2 135. Sales Management3
BUS2 136. Product Development3
BUS2 137A. Soft Skills3
BUS2 137S. Special Topics in Marketing3
University Electives4

Total Units:120