Description
The first of a two semester capstone course where seniors will work in teams in a School-sponsored Advertising and Public Relations Agency to plan and execute real-world integrated strategic campaigns as well as to prepare entries for national competitions. Enrollment by permission only.
Prerequisite: PR Majors: PR 099, PR 190 or PR 192; ADV Majors: ADV 091.
Grading
Mandatory CR/NC/RP
Units
3
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