Please note: the 2020-2021 Academic Year Catalog for SJSU will be available on April 28, 2020 at catalog.sjsu.edu.
Sports and Fitness Marketing
Course is designed to apply marketing principles and processes to the sport and fitness industry. Content will focus on the sport and fitness product, consumer behavior, consumer satisfaction/dissatisfaction, and the customer experience in sport and fitness organizations. Prerequisite: KIN 070
Normal Grade Rules