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HSPM 104

Hospitality Marketing

Description
Applying marketing principles, theories, and concepts in developing marketing strategies for hospitality, recreation and tourism organizations in a dynamic business environment. Emphasis is placed on marketing mix, market segmentation and analysis, sales planning, and public relations. Prerequisite: HSPM 001, HSPM 065, BUS 20 or BUS 20N

Grading
Normal Grade Rules

Units
3