Please note: the 2020-2021 Academic Year Catalog for SJSU will be available on April 28, 2020 at catalog.sjsu.edu.
Applying marketing principles, theories, and concepts in developing marketing strategies for hospitality, recreation and tourism organizations in a dynamic business environment. Emphasis is placed on marketing mix, market segmentation and analysis, sales planning, and public relations. Prerequisite: HSPM 001, HSPM 065, BUS 20 or BUS 20N
Normal Grade Rules