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HS 164

Health Services and Social Marketing

Description
Introduction to marketing principles and concepts as applied in community health education and health services settings. Examination of difference between strategic business marketing and social marketing for health, through examples of successful health education and health services programs. Restricted to Public Health Majors or instructor consent. Prerequisite: HS 158 with a grade of C or better. Public Health Majors only. Misc/Lab: Lecture 3 hours/lecture 3 hours.

Grading
Normal Grade Rules

Units
3