HS 164

Health Services and Social Marketing

Introduction to marketing principles and concepts as applied in community health education and health services settings. Examination of difference between strategic business marketing and social marketing for health, through examples of successful health education and health services programs. Restricted to HS Majors or instructor consent. Prerequisite: HS 158 and HS 159 with a grade of C or better in each. HS Majors only. Misc/Lab: Lecture 3 hours/lecture 3 hours.

Normal Grade Rules