Main Content
SJSU Catalog

HRTM 104
Hospitality Marketing
Description
Applying marketing principles, theories, and concepts in developing marketing strategies for hospitality, recreation and tourism organizations in a dynamic business environment. Emphasis is placed on marketing mix, market segmentation and analysis, sales planning, and public relations.
Prerequisite: HRTM 001, HRTM 100W.
Grading
Normal Grade Rules
Units
3
