Description
Integrative focus on managing the total enterprise, including corporate and business-level strategy formation. Applies market and industry analysis, using qualitative and quantitative techniques, to position companies in their competitive environment. Students create a strategic plan for on-going or new organization.
Prerequisite: Completion of BUS 200W, BUS 202, BUS 210, BUS 220, BUS 230, BUS 250, BUS 260, BUS 270, 5 out of 7 electives and graduate standing; restricted to Business - MBA majors only
Grading
ABC/No Credit
Units
3
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