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BUS 236


Current Topics in Marketing

Description
Emphasizes marketing and decision-making in social, government and business environments. Uses behavioral science and quantitative techniques to develop strategies for tactical and strategic marketing solutions to problems which impact on R&D, finance, logistics, manufacturing, distribution and others. Prerequisite: BUS 230 and graduate standing.

Repeatable
Repeatable for credit

Grading
Normal Grade Rules

Units
3

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