This course introduces participants to 21st Century business research methodology. The emphasis here is not on issues related to ongoing data sources but rather to unique, one-time problems that are best solved with custom research projects. Quantitative methods are emphasized but the advantages of the qualitative perspective are not overlooked. Other topics include questionnaire design, data collection, analysis, and presentation, highlighting appropriate new technology. The aim is to prepare managers to conduct research as well as to enable them to engage collaboratively with their research consultants.
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