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BUS 233B


Relationship Marketing: Pacific Rim

Description
Course focuses on how to launch a PacRim "start-up". Topics include PacRim forms of product-launch, sales presentation, negotiation, product adaptation, promotion, PacRim risks. Special section on how to launch your overseas career. Prerequisite: BUS 230 and graduate standing.

Grading
Normal Grade Rules

Units
3

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