Info.sjsu.edu

San José State University

Main Navigation

Shortcut Icons

Main Content

SJSU Catalog

info.sjsu.edu catalog image

BUS 231


Consumer and Market Behavior

Description
Influence of consumer behavior upon marketing management strategy; examination of behavioral concepts as they relate to purchase decisions; types of consumer research instructions and applications; focus on buyer behavior in action-oriented environments. Prerequisite: Bus 230 and graduate standing.

Grading
Normal Grade Rules

Units
3

loading