Description
Fundamental concepts and skills required for understanding markets and managing marketing efforts. Includes market orientation, consumer and industrial buyer behavior, market segmentation, target market identification, product development, pricing, distribution channels, marketing communication, strategy development, and marketing planning and control.
Prerequisite: Graduate standing and restricted to Business - MBA majors only
Grading
Normal Grade Rules
Units
3
Page last generated: 08/01/2008 12:11:45
print
mail