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BUS2 138

Marketing Research

Description
Fundamentals of empirical study in marketing, including hypotheses formulation, testing, and the basis of inference. Questionnaire and experimental design, attitude measurement, sampling and data collection, and analysis are emphasized along with applications to marketing decision-making. Prerequisite: BUS2 90, BUS2 130, Any 100W. Upper division standing.

Grading
Normal Grade Rules

Units
3