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BUS2 138

Marketing Research

Description
Fundamentals of empirical study in marketing, including hypotheses formulation, testing, and the basis of inference. Questionnaire and experimental design, attitude measurement, sampling and data collection, and analysis are emphasized along with applications to marketing decision-making. Prerequisite: BUS 90, BUS 130, Recommend: COMM 100W or ENGL 100WB or LLD 100WB.

Grading
Normal Grade Rules

Units
3