Please note: the 2020-2021 Academic Year Catalog for SJSU will be available on April 28, 2020 at catalog.sjsu.edu.
Integrated Marketing Communications
Focus is on design and delivery of marketing messages to targeted audiences. Analysis and planning seeks integration of messages delivered through advertising, sales promotion, personal selling, public relations, and other communication methods. Prerequisite: BUS2 130 and Any 100w. Upper division standing.
Normal Grade Rules