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BUS2 133C

International Marketing: Developing Nations

Description
Why not use Third World marketing methods in Third World markets? Russian, African and Islamic regions pose special risks for U.S. marketers. Focus: Third World ways to cope. Topics: Bribery, corruption, terrorism, smuggling, as well as Anti-Americanism, Market-Communism, Fundamentalist Islam. Prerequisite: BUS 130.

Grading
Normal Grade Rules

Units
3