Info.sjsu.edu

San José State University

Main Navigation

Shortcut Icons

Main Content

SJSU Catalog

info.sjsu.edu catalog image

BUS2 131D


Marketing in New Ventures

Description
Examines and explores the roles of marketing in the new venture. Focuses on learning conceptual framework for understanding customers, designing appropriate marketing activities, making marketing decisions and addressing marketing problems in building a new venture. Students analyze cases and undertake projects. Prerequisite: BUS 130.

Grading
Normal Grade Rules

Units
3

loading