BUS 136E

Product Development in New Ventures

Full Course Prefix & Number
BUS2 136E

Description
The course focuses on new products in new ventures. Topics areas includes success and failure determinants, analysis of market opportunities, new idea generation, planning and development processes, incubation and acceleration, entrepreneurial high-tech product development, and product portfolios. Prerequisite: BUS2 130.

Grading
Normal Grade Rules

Units
3