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SJSU Catalog

BUS 134C
Marketing Through New Technology
Full Course Prefix & Number
BUS2 134C
Description
This course seeks to provide students with insights into the latest technologies and media platforms available to marketers and used in marketing practice. Students will learn about major theories, best practices, new technologies, and new media platforms and apply them to real-life examples.
Prerequisite: BUS2 130.
Grading
Normal Grade Rules
Units
3
