BUS 134C

Marketing Through New Technology

Full Course Prefix & Number
BUS2 134C

Description
This course seeks to provide students with insights into the latest technologies and media platforms available to marketers and used in marketing practice. Students will learn about major theories, best practices, new technologies, and new media platforms and apply them to real-life examples. Prerequisite: BUS2 130.

Grading
Normal Grade Rules

Units
3