BUS 134B

Integrated Marketing Communications

Full Course Prefix & Number
BUS2 134B

Description
Focus is on design and delivery of marketing messages to targeted audiences. Analysis and planning seeks integration of messages delivered through advertising, sales promotion, personal selling, public relations, and other communication methods. Prerequisite: BUS 130 and COMM 100W or ENGL 100WB or LLD 100WB.

Grading
Normal Grade Rules

Units
3