Description
Why not use Third World marketing methods in Third World markets? Russian, African and Islamic regions pose special risks for U.S. marketers. Focus: Third World ways to cope. Topics: Bribery, corruption, terrorism, smuggling, as well as Anti-Americanism, Market-Communism, Fundamentalist Islam.
Prerequisite: BUS 130.
Grading
Normal Grade Rules
Units
3
Page last generated: 08/01/2008 12:11:45
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