BUS 133B

Relationship Marketing: Pacific Rim

Full Course Prefix & Number
BUS2 133B

Description
Why not use PacRim marketing methods in PacRim markets? Americans tend to be short-term, sales-oriented. Asians tend to be relationship oriented. Why not master both marketing methods? Focus: Launching a "start-up". Topics: PacRim forms of product-launch, sales presentation, negotiation, promotion, PacRim risks. Prerequisite: BUS 130.

Grading
Normal Grade Rules

Units
3