Description
Why not use PacRim marketing methods in PacRim markets? Americans tend to be short-term, sales-oriented. Asians tend to be relationship oriented. Why not master both marketing methods? Focus: Launching a "start-up". Topics: PacRim forms of product-launch, sales presentation, negotiation, promotion, PacRim risks.
Prerequisite: BUS 130.
Grading
Normal Grade Rules
Units
3
Page last generated: 08/01/2008 12:11:45
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