BUS 131D

Marketing in New Ventures

Full Course Prefix & Number
BUS2 131D

Description
Examines and explores the roles of marketing in the new venture. Focuses on learning conceptual framework for understanding customers, designing appropriate marketing activities, making marketing decisions and addressing marketing problems in building a new venture. Students analyze cases and undertake projects. Prerequisite: BUS 130.

Grading
Normal Grade Rules

Units
3