BUS 130

Introduction to Marketing

Full Course Prefix & Number
BUS2 130

Description
Analysis of marketing opportunities; planning of marketing programs with emphasis on product, price, promotion and distribution; control of the marketing effort; social and ethical responsibilities of marketing. Prerequisite: Junior standing. Recommended: COMM 100W or ENGL 100WB or LLD 100WB.

Grading
Normal Grade Rules

Units
3