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ADV 132

UX UI Design for Advertising

Description
Human centered design process as it pertains to user interaction (UI) and user experience (UX) design. Students conduct basic user research to create personas that guide the development of content strategy, information architecture, feature sets, wireframes and annotations as they pertain to (1) large scale web development and (2) integrated campaign assignments that cover a wide range of interactive platforms. Prerequisite: ADV 091, ADV 093, and ADV 094

Grading
Normal Grade Rules

Units
3